This wedding season means a whole lot of Americans will soon be partying in a barn.
Millennials, in staggering numbers, are choosing to start their married lives under high eaves and exposed beams. They are looking out over long, stripped-down wooden benches and lines of mason jars. According to an annual survey 15 percent of couples chose a barn, farm, or ranch for their wedding reception in 2018, up from just 2 percent in 2012.
Meanwhile, more traditional wedding locales are losing their appeal. The number of couples choosing to celebrate in banquet halls dropped from 27 percent in 2009 to 17 percent in 2017; similarly, hotel receptions dropped from 18 to 12 percent. Even if a couple isn’t actually getting married in a barn.There’s a good chance they’ll make their venue look like one, said Gabrielle Stone, a wedding planner based in Boston, Massachusetts. “There is this term that people use now: rustic chic.” Typically, that means couples will fill the space with homemade chalkboard signs and distressed, vintage furniture. “And wooden water barrels,” Stone said. “Lots of water barrels.”